Emerging markets-focused venture capital firm Digital Media Partners has led a US$3 million Series A financing round for Jirnexu, a Malaysia-based financial technology startup focusing on customer acquisition and management solutions. Other participants in the round included Indonesia-based investment company Celebes Capital; Southeast Asia-focused private equity firm Tuas Capital Partners; NTT DOCOMO Ventures, the corporate venture capital arm of Japan-based NTT Group; multi-family office Nullabor; Malaysia-based private vehicle Anfield Equities; and private investor Steve Melhuish. Jirnexu will use the new capital for product development, geographic expansion and recruitment.