Global growth equity investor General Atlantic has invested US$44 million in Turkish online food ordering service provider Yemeksepeti.com for a minority stake. Endeavor Catalyst, a philanthropic investment vehicle supporting entrepreneurs in global markets, also participated in the investment. Yemeksepeti.com allows its 1.5 million registered users in both Turkey and the United Arab Emirates to order from over 6,500 restaurants in both markets, and plans to use the funding to invest in staffing, technology and global expansion efforts.